Absurd Marketing.
Interesting. Slightly humorous at best.
For personal use only.
Enjoy.
Toyota's ad agency hired two typographers, Pierre & Damien from Please Let Me Design and a pro race pilot (Stef van Campenhoudt) to pull this undertaking off. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )
via Toyota.
Inspiration and even concrete ideas often come when doing something completely different, even fully unrelated to your work.
via Visual Blast
